Creative agency Brothers & Sisters has announced it is transforming into a social enterprise, pledging to invest all future profits in the work of charities and nonprofits.

The company, which claimed to be the first agency to operate as a social enterprise, noted that it was changing its bylaws – the rules that company executives must follow – to state that all profits must be invested in causes. social.

Clients, including We Buy Any Car, Center Parcs and Yakult Europe, are “really supportive” of the move, according to the agency’s founder and chief creative officer, Andy Fowler.

The 16-year-old company charter will state that shares of the company can only be sold if there is a legal guarantee that its non-profit status is maintained.

The agency further pledged to continue investing in Grenfell Athletic FC, the football club set up by members of the Grenfell community following the 2017 Grenfell Tower disaster.

He said he had already invested over £500,000 in working hours to support the football club.

Brothers & Sisters also arranged free production of adverts of similar value, with partner agencies in its network, having invested an additional £300,000 in terms of time spent.

He explained that this was in addition to partnerships with Nike and Cadbury, free public relations and celebrity endorsements.

According to the agency, part of his work with Grenfell Athletic FC has included creating fundraising campaigns as well as designing a Nike kit for players.

The agency enlisted footballers and celebrities, such as Harry Kane, Noel Gallagher, Gorillaz and Sam Smith, to wear and promote the kits and the club.

Alongside sales of the Grenfell Athletic Cadbury Dairy Milk bar, the campaigns have raised over £65,000 for the club.

Brothers & Sisters said it was now looking for other long-term charity partners.

Additionally, the agency created a film to celebrate its new status as a social enterprise.

Appointed Prophetthe film focuses on the idea that the word “profit” can mean different things depending on how one looks at it.

It focuses on a woman contemplating this notion while walking in nature. The film was created in one continuous shot, with the aim of absorbing the viewer and creating a moment of reflection in a busy and confusing world.

It was directed by Rafael Damy and created in partnership with British production company Birth, who donated their time to the project for free.

Fowler said: “We have been hugely humbled by the journey we have been on with Grenfell Athletic and the feeling of reward for everyone here inspires us to do more. Being independent and relatively small means we’re well positioned to experiment more radically with the business, and our customers are really supportive of that move.

“The world faces many challenges, and we believe that creativity and kindness are always the answer. So, in our own little corner of adland, we are hacking the model of capitalism to become a force for good.

“The more successful we are as an agency, the more successful our clients, the more good we can filter into these soul projects. Maybe others will be inspired to follow our example. That would really be something.”